EXPERIENCE-LED DESTINATION & SPORTS MARKETING

Putting Wales on the world stage. Bringing the world to Wales

We’re behind some of Wales’ biggest and most exciting tourism brands. From holidays that become family traditions to finish lines that change lives, we create experiences people travel for and remember forever.

Our ambition has taken Welsh ideas around the world. Our heart keeps us invested in the people, places and communities where it all began.

A curving sandy beach at Freshwater East, with surf along the shore and gorse on the cliff in the foreground

Empowering Destinations

We help others succeed.

hub Global Reach • 4 Continents

PORTFOLIO // BRAND MATRIX

World-Class Brands Shaping Tourism & Sport

A dedicated ecosystem of pioneering hospitality, high-end destination lettings, and adrenaline-charged multi-sport phenomena.

Aerial view of Tenby harbour in Pembrokeshire, with boats moored in turquoise water, a stone pier, and colourful houses along the seafront

HOLIDAY LETTING & HOSPITALITY 01 // 03

Coastal Cottages of Pembrokeshire

The power to reach the world, by the people who call it home

Wales’ leading holiday letting agency, Coastal Cottages brings 45 years of expertise to one extraordinary destination, Pembrokeshire. National and international marketing, technology, programming, design and complete holiday management—all under one roof, delivered by people who live and breathe Pembrokeshire.

We build success for property owners, unforgettable holidays for guests and stronger communities through local employment and innovative community reinvestment. A family business with the talent, ambition and reach to compete with the very best.

45+ Years

Letting Heritage

400+

Handpicked Cottages

98%

Guest Satisfaction

£15M+

Regional Economic Impact

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MAJOR SPORTS & PARTICIPATION EVENTS 02 // 03

Activity Wales Events

Races that change lives. Events that transform places.

Activity Wales permanently changed the face of British endurance sport. As founders and creators of Ironman Wales, we turned a bold vision into one of Europe’s most sought-after races.

Today, our sports tourism portfolio brings Wales alive through swimming, cycling, running and multisport events—drawing visitors, inspiring achievement and putting destinations firmly on the map.

24+

Annual Staged Meets

50,000+

Athletes & Spectators

100%

Community-Driven

Top-Tier

Multi-Sport Portfolio

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Open-water swimmers starting a race at sunset off a stone pier at Mumbles, with crowds lining the walls and cliffs behind

Athletes celebrating with champagne under the Long Course Weekend finish arch at the Festival of Champions, with confetti falling

GLOBAL MULTISPORT FESTIVAL 03 // 03

Long Course Weekend

A Welsh original. A worldwide movement.

One weekend. Three sports. Thousands of personal ambitions. Created in Wales and franchised internationally—from New Zealand and Australia to Mallorca, Belgium and the Netherlands—Long Course Weekend reimagines endurance sport as a festival everyone can be part of.

Athletes choose their challenge. Families share the adventure. Host destinations become the stage for something extraordinary, with reinvestment to community projects.

10,000+

Annual Athletes

4 Continents

Global Franchise

#1 in Europe

Multisport Festival

£5M+

Tourism Spend / Edition

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lightbulb Matthew Evans Consultancy

Experience behind the advice. Ambition behind the ideas.

Drawing on decades of building tourism businesses, creating international events and growing distinctive brands, Matthew Evans helps organisations turn ambition into action.

Working with businesses, destinations and leadership teams, he brings commercial insight, creative challenge and practical direction to unlock opportunities, sharpen strategy and build experiences people choose, remember and recommend.

Connect on LinkedIn

Strategic Brand Consultancy Destination Activation Event Scaling & Commercialisation

INITIATE ENGAGEMENT

Let's talk.

We'd love to have a chat so give us a call or email us directly to discuss how we can build your next destination milestone.

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